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Let's Make Magic

Insights, Ideas & Inspiration—All in One Place

GET READY FOR A FRESH READ ON OUR INDUSTRY.

A curated collection of what’s shaping the future of fitness. Explore the perspectives, tools, and resources that help fitness professionals and studio owners build brands that move people—and businesses that last.

Missed a newsletter? Catch up on thought-provoking issues and belief-shifting brand insights.
Want quick takeaways? Find podcast recaps, audio highlights, and key moments from industry conversations.
Ready to go deeper? Access trainings, expert interviews, and behind-the-scenes content from the Fitcarma team.
Looking for inspiration? Explore the tools, trends, and frameworks we trust to drive meaningful growth.

All tea, no shade ;)

Feel Like an Olympic Champion

Feel Like an Olympic Champion

Feel Like an Olympic Champion

You know what else can make you feel like a Champ? Really good music. That's why I made you a Paris Summer Olympics Playlist.

Aug 1, 20243 min read

How Do You Know if You're Living 'The Dream?'

How Do You Know if You're Living 'The Dream?'

How Do You Know if You're Living 'The Dream?'

Lessons from my 14-year-old self: You become who you think you are and what you believe you are capable of.

Aug 1, 20245 min read

Hire Help That Won't Hurt Your Business

Hire Help That Won't Hurt Your Business

Hire Help That Won't Hurt Your Business

How to get the most out of the people and tools that are supposed to be helping you... not hurting you.

Jul 15, 20244 min read

Bridge the Gap Between Business Owner and Leader

Bridge the Gap Between Business Owner and Leader

Bridge the Gap Between Business Owner and Leader

Not all great biz owners are strong team leaders. Not all great leaders excel at biz operations. With The Playbook you can bridge the gap.

Jul 15, 20243 min read

Turn Your Boring Class Descriptions into SuperMagnets!

Turn Your Boring Class Descriptions into SuperMagnets!

Turn Your Boring Class Descriptions into SuperMagnets!

Your class descriptions should do WAY more than inform; they should inspire, motivate, and emotionally connect with your potential clients.

Jun 28, 20243 min read

Use Empathy to Connect With Your Dream Clients

Use Empathy to Connect With Your Dream Clients

Use Empathy to Connect With Your Dream Clients

It's easy to miss the opportunity to connect with your dream clients and get their agreement and trust. Empathy builds a bridge between you

Jun 28, 20244 min read

How to Bake a Value Cake

How to Bake a Value Cake

How to Bake a Value Cake

We forget that 97% of the people we market to don't actually understand how we improve their lives. And we wonder why they don't sign up.

Jun 28, 20243 min read

Attract More Clients This Week!

Attract More Clients This Week!

Attract More Clients This Week!

If you think about it, no one really cares about the type of class youPeople come back because of how the class makes them feel.

Jun 28, 20242 min read

The Missing Beat in Current Fitness Trends

The Missing Beat in Current Fitness Trends

The Missing Beat in Current Fitness Trends

Fitness trends come and go, but the one thing that always stands out is the magic of moving to music. Recently, there's been a noticeable...

Jun 28, 20244 min read

The LAST thing you want to hear from your clients after class.

The LAST thing you want to hear from your clients after class.

The LAST thing you want to hear from your clients after class.

Welcome to Off The Mic. Where every week I share behind the scenes lessons, tips and inspiration to help you create exceptional client...

Jun 28, 20243 min read

3 Tips to Instantly Become a Better Coach

3 Tips to Instantly Become a Better Coach

3 Tips to Instantly Become a Better Coach

If you’re serious about transforming your client’s lives, the key lies in sharpening your coaching skills. Many Group X Certifications...

Oct 21, 20234 min read

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