BRAND STRATEGY + EXPERIENCE DESIGN
It feels impossible. Then it clicks.
You open your booking software, look twice, and grin. Multiple classes: sold out.
The studio hums. Doors swing, heat and music rush out, people spill into the lobby, sweaty, laughing, hanging around because they want to be here. Your team resets. The next group is already lined up. It doesn’t just feel busy. It feels like a community.
What changed? Not your workout. Your message. You stopped selling the exercise and started speaking to who they become with you. When the story matches the feeling, rooms fill.
This mini-course shows you how to make that shift, with prompts and examples you can use today... in just 45-minutes!
AS SEEN IN
Press play to build the message that fills your classes
Avoid the 3% trap.
Why class modality-first marketing only reaches the already-converted and how to speak to the other 97%... so more newcomers say “this is for me.”
De-commoditize your studio.
Why leading with your workout makes you disappear, and what to say instead so people feel the experience and book.
Watch it work in real time.
A brand strategy makeover in real time with prompts you can use to instantly clarify yours and test it this week.
Meet Barry & Shay of Fitcarma
We’re partners in life and work. We believe a studio should help people feel more like themselves. We’ve lived every role in the room: instructor, master trainer, team lead, manager, and consultant. That's how we learned what really packs classes: a clear brand promise that people feel and an experience that delivers it every time.
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Even in a self-paced course like this one, you’ll feel supported by frameworks we’ve tested in the real world, across every role in the studio.
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What we do
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Barry gives your brand a North Star and the words to say it with confidence.
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Shay turns that promise into signature programming, playbooks, and instructor training so it shows up in every class.
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Why people trust us
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Hundreds of studios supported across 15+ countries.
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Two crafts that work as one: brand strategy + experience design.
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Systems that create consistency, loyalty, and pride you can scale.
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Our point of view
Trends fade. Experiences that feel true last. When your message and your classes align, you stop selling workouts and start building a brand that moves people.
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If that’s the kind of studio you want to build, this training was made for you.
