BRAND STRATEGY + EXPERIENCE DESIGN
Finally Sell Out Your Classes
Without More Promos or Discounts
Discover the message shift that fills your classes with dream clients even in a crowded market.
​
If your workouts are great but your attendance is low, the problem isn’t your programming, it’s your positioning.
In this free mini-course, you’ll learn how to:
• Attract more of the right people
• Stand out without shouting
• Build a brand that keeps your classes full
From Empty Rooms to Waitlists Without Changing Your Workout
You open your booking software, look twice, and grin: multiple classes, sold out.
The studio hums. Doors swing open. Music and laughter spill into the lobby. People stick around after class, because they want to be here. Your team resets. The next group is already lined up.
It doesn’t just feel full. It feels like community. What changed?
Not your workout. Your message.
You stopped trying to sell the moves, and started speaking to what those moves mean. You spoke to identity. Belief. Belonging. And when your story matches their why, the rooms fill themselves.
This free training gives you the words, prompts, and makeover examples to make that shift, starting today.
All inside a bite-sized, 45-minute mini-course.
AS SEEN IN
Here’s What You’ll Learn Inside (in under 45 minutes)
Avoid the 3% trap.
Why modality-based marketing only attracts the already-convinced, and how to speak so newcomers say, “This is for me.”
Stop Blending In.
Selling your workout makes you invisible. Learn what to say so your studio becomes unforgettable.
Watch a Real Makeover In Action
See exactly how we clarify a brand message, and use our prompts to apply it to yours, today.
Meet Barry & Shay of Fitcarma
We’re partners in life and work, and we’ve lived every role in the studio: instructor, manager, master trainer, consultant.
That’s how we learned what really fills classes. It’s not just the programming or the playlist. It’s not the promos.
​
It’s your promise. And how every moment of your brand delivers it consistently.
Even in a self-paced course like this one, you’ll feel guided by real-world frameworks that actually work in the room.
​
What we do
-
Barry gives your brand a North Star, and the words to say it clearly and confidently.
-
Shay turns that vision into signature programming, playbooks, and instructor training that shows up in every class.
​
Why people trust us
-
Supported hundreds of studios in 15+ countries
-
Two crafts, one system: brand strategy + experience design
-
Tools and systems that scale your energy, not your stress
​
Our point of view
Trends fade. Experiences that feel true last. When your message and your classes align, you stop selling workouts and start building a brand that moves people.
​
If you’re ready to stop selling workouts and start scaling your promise, this training was made for you.
AS SEEN IN
Sell the experience, not the exercise.
Join the free course to craft a message that fills rooms,
and keeps clients coming back.​
​
• Attract more of the right clients with identity-driven messaging
• Get proven frameworks used by top-performing studios
• Align your team and brand in just one hour
