BRAND STRATEGY + EXPERIENCE DESIGN
JOIN US LIVE!
One hour. One massive breakthrough.
Why You're Not Selling Out Your Classes...
And What To Do About It
In this FREE 60-minute LIVE Masterclass, you’ll learn the exact message framework used by top studios to consistently fill classes, without louder marketing.
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Walk away knowing what to say, how to say it, and why it works.
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Get real-time coaching, examples, and a chance to ask questions live.
DATE: Wednesday October 29th 2025
TIME: 11am PST (free replay available, but breakthroughs happen live)
*Spots are limited! Reserve yours while registration’s open.
Right now, it might feel impossible. But once your message clicks, everything changes.
Imagine logging into your booking software and seeing classes marked 'Sold Out' across your schedule...
Clients are rebooking. New names keep showing up. Your team isn’t scrambling, they’re energized. It doesn’t just feel busy. It feels like a real community.
What changed? Not your workouts...
You stopped selling the exercise… and started speaking to the transformation people feel.
This LIVE masterclass shows you how to:
✅ Shift from marketing your workouts to marketing your clients' desired identity
✅ Craft a brand message that fills your classes
✅ Apply it instantly with real examples and prompts in just 60 minutes
👇 Save your free spot now, and show up live to start filling classes.
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Who This Is For
You already have the heart. We’ll help you shape the message.
✅ You know the feeling but need the words
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You know how you want clients to feel, but can't articulate it online
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You want a clear message that reflects the experience you already deliver.
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You're ready to sound like YOU online, not like every other studio.
✅ You’re ready to to level up
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You’ve outgrown generic messaging and want something that feels true.
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You've done courses, hired coaches... but your brand still isn’t landing.
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You’re not guessing anymore, you want strategy, not slogans.
✅ You’re building or growing
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Launching your first studio? Let’s get your brand right from day one.
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Expanding or adding locations? Align your whole team with one clear voice.
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Want people to get what makes your studio different? It starts here.
❌ Not for you if:
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You think the workout will sell itself.
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You want shortcuts, not clarity.
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You’re not ready to shift how you speak about what you do.
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You can’t spare 60 minutes to unlock a message that sells for you.
If that sounds like you, this Masterclass was built for you.
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Sign up to build the message that fills your classes
Speak to the 97% who aren’t already sold
Stop only attracting people who already “get it.” Learn how to speak to the clients who’ve never heard of your format, and make them say, “This is what I’ve been looking for.
Stand out without shouting
Most studios sound the same. We’ll show you how to describe your experience in a way that’s clear, confident, and unmistakably you.
See it in action, and try it yourself
Watch us do a live brand message makeover, then use the exact prompts to test your own. You’ll walk away with messaging you can use this week.
Meet Barry & Shay of Fitcarma
We’ve helped 300+ studios across 15+ countries grow not just attendance, but loyalty, clarity, and confidence.
Together, we’ve been instructors, leads, managers, and consultants, and we know what makes a studio stand out. It’s not just the workout. It’s the feeling people leave with. That comes from a brand that’s clear on who it’s for and why it matters.
What we do
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Barry gives your brand a North Star, and the words to say it clearly and confidently.
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Shay turns that message into standout programming, playbooks, and training your team can deliver every time.
Why people trust us
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Hundreds of studios supported across 15+ countries.
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A unique combo: brand strategy + experience design.
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Proven systems that scale consistency, pride, and loyalty.
Our point of view
Trendy doesn’t last. True connection does. If you’re ready to stop selling workouts and start building something that moves people, this training was made for you.
If that’s the kind of studio you want to build, this training was made for you.
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