BRAND STRATEGY + EXPERIENCE DESIGN
JOIN US LIVE!
One hour. One massive breakthrough.
From Solid Studio to Go-To Brand
For studio owners who’ve built a solid business and are ready to become the brand people recognize instantly, choose on purpose, and can’t stop talking about.
Free Live Workshop
Learn why good studios still get overlooked, and what it takes to become impossible to ignore.
DATE: Wednesday April 15th 2026
TIME: 11am PST (free replay available)
*Spots are limited, reserve yours while registration’s open.
You’ve Built the Business. Now Build the Brand.
You’ve built a business that works.
Now it’s time to build the brand people can’t stop talking about.
The kind of studio that becomes the reference point in your town. The one people recognize instantly.
The one everything else gets compared to.
Because what got you here can build a strong business.
But it takes something more intentional to become the brand everyone knows.
This workshop is about making that shift.
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A fitness business sells a workout. A fitness brand sells a feeling, an identity, something people want to be part of no matter what you’re selling.
Because here’s the truth: selling a workout is hard.
If someone is not already looking for Pilates, HIIT, yoga, cycling, or strength training, what you’re offering can sound like effort before it sounds like value.
They have to already want the thing.
And when the workout is the whole story, people can miss everything else that makes your studio worth choosing.
So how do you sell something most people think they do not want?
How do you reach the person who does not even realize they need what you offer yet?
You stop making it harder on yourself. You stop selling the workout as the whole story... and you become THE ONE: the brand people recognize instantly, choose on purpose, and cannot stop talking about.
A Business Sells a Workout. A Brand Sells Something Bigger.
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In This Workshop, You’ll Learn:
1. Why good classes and polished experiences are still not enough to create deep loyalty...
... by learning the difference between Logic-First, Experience-First, and Identity-First studios
2. What makes people feel emotionally connected to a studio...
...and how to uncover the deeper story of your brand that people are actually buying into
3. How to start building a brand people recognize instantly and choose on purpose...
...so your business becomes harder to overlook and even harder to replace
Meet Barry & Shay of Fitcarma
We’ve helped 300+ studios across 15+ countries grow not just attendance, but loyalty, clarity, and confidence.
Together, we’ve been instructors, leads, managers, and consultants, and we know what makes a studio stand out. It’s not just the workout. It’s the feeling people leave with. That comes from a brand that’s clear on who it’s for and why it matters.
What we do
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Barry gives your brand a North Star, and the words to say it clearly and confidently.
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Shay turns that message into standout programming, playbooks, and training your team can deliver every time.
Why people trust us
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Hundreds of studios supported across 15+ countries.
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A unique combo: brand strategy + experience design.
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Proven systems that scale consistency, pride, and loyalty.
Our point of view
Trendy doesn’t last. True connection does. If you’re ready to stop selling workouts and start building something that moves people, this training was made for you.
If that’s the kind of studio you want to build, this training was made for you.
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What Happens When a Studio Becomes a Brand?
Ashley Iwanicki, Collective Studios, NH
“We still feel as if our brand is us, but now it has more clarity, confidence, and meaning. We’re excited and prepared to leverage it in every aspect of our business.”
Bekah Burns
Elevate Training, CA
“Fitcarma was able to put our purpose into words in a way I never could have done myself. I wish I’d done this work earlier. It’s that valuable.”
Tate Musch
Nest Pilates, CA
“I knew the vibe I wanted, but Fitcarma helped me name it, shape it, and deliver it. I couldn’t have done this without them.”
