BRAND STRATEGY + EXPERIENCE DESIGN
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How We Help You Build a Brand That Moves People
Every thriving fitness brand follows a path.
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It begins with clarity. It deepens with strategy. It comes to life through experience design. It grows through connection and consistency.
Here's how we guide you through it:
Step 1: Book a North Star Session
This is where we begin together. We’ll take a close look at your brand, identify what’s working, what’s not connecting, and what it’s time to evolve. You’ll walk away with clarity on:
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What’s keeping your message from landing
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How to better connect with the clients you’re meant to serve
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Which Fitcarma path is right for your next chapter
Step 2: Level Up Your Brand Strategy (Work With Barry)
This is where your beliefs become your brand. Barry guides you to name what you stand for, who you serve best, and the promise your experience must deliver every day. We turn scattered ideas into a sharp point of view, a voice people recognize, and a position that makes your studio the obvious choice for the right clients.
We will choose the right way to work together that fits your budget, timeline, and preferred coaching relationship.
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Outcomes you can expect
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Language that lands. Clear words that make your dream clients feel seen and ready to act, so your posts, ads, and sales conversations finally convert.
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A position you can defend. One sentence that explains why you exist and why you are different, so prospects stop price-shopping and start choosing you.
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Message pillars with proof. Simple anchors and evidence that keep all your marketing consistent, so your team knows what to say and what to skip.
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A decision filter. A practical North Star you can use to vet offers, pricing, partnerships, and creative, so every choice moves the brand in one direction.
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A distinct point of view and voice. Memorable, ownable perspective, so you stop competing on features and trends.
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Shared language for the team. Clarity everyone can carry, so every touchpoint feels unified and trust builds faster.
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Guided implementation. Hands-on support to apply the strategy in your next campaigns and pages, so the work does not sit in a doc and you see traction quickly.
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Why this matters right now
If your copy doesn’t reflect who you are, if retention is low even when the workouts are great, if your team resists structure, or if growth still depends on you being in the room: this is the fix. Brand strategy turns intuition into clarity, scattered effort into alignment, and your deeper purpose into a message strong enough to attract the right people and carry you forward.
Step 3: Bring the Brand to Life (Work With Shay)
This is where your promise shows up in the room. Shay turns strategy into a repeatable, coachable experience by setting the standard for what great looks like, building the systems that deliver it every time, and training your team until it lives in the way they teach. The result is a room that feels unmistakably you in every class.
We will choose a way to work together that fits your budget, timeline, and preferred coaching relationship.
Outcomes you can expect
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Consistency across every coach. Signature class formats and an Instructor Training Handbook make “how we do it here” concrete, so quality feels the same at 6am or 6pm.​​
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Faster, stronger onboarding. Recruitment, audition, and training SOPs remove guesswork, so new instructors step on the mic ready to deliver your standard from day one.
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Clear standards and accountability. Class observation sheets and performance review guidelines make feedback specific and fair, so improvement is steady and measurable.
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A rhythm for team development. A training schedule and mentorship structure keep skills advancing, so classes stay fresh while foundations hold.
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Operational calm. Ongoing development and support planning prevents backsliding, so the bar you set becomes the habit.
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Guided implementation. Live working sessions apply the playbook to real classes and processes, so changes take root and show up where members feel them.
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Why this matters right now
If the experience shifts depending on who’s teaching, if new hires stall out without support, if your team resists structure, or if consistency slips as you grow, this is the fix. Experience design turns expectations into systems, and systems into repeatable standards your team can uphold with confidence. When every class delivers on the promise of your brand, trust deepens, loyalty grows, and the business becomes stronger than any one person.
Watch Your Brand Do Its Job
When your strategy, systems, and team are all working together, your brand becomes magnetic.
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Your message resonates.
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Your classes stay full.
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Your studio runs with more ease and clarity.
And you finally feel like your business looks and sounds the way it’s always meant to.
Undeniable Results
"We’ve always known our “why”, but Fitcarma helped us turn it into a clear, compelling story that resonates with the people we want to reach.
It still feels like us, just with a major glow up.
Now our brand is ready to grow with purpose, power, and impact."
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- Ashley Marand Iwanicki
