BRAND STRATEGY + EXPERIENCE DESIGN
Crafting Stories That Inspire: Using Your Lived Experience to Connect with Clients
Thu, Sep 26
|FCM Zoom Room
Learn how to craft powerful narratives that resonate without oversharing or losing the flow of the workout. By the end of the session, you will walk away with at least one story you can tell in multiple ways to engage your clients at a deeper level.
Time & Location
Sep 26, 2024, 11:00 AM – 12:00 PM PDT
FCM Zoom Room
About the event
What ancient tool can you, as a group fitness instructor, use to connect, resonate, and inspire your clients in every class?
It’s not a dumbbell.
Storytelling.
Now, if you’re like me, you’ve probably shared a personal story during class hoping it would motivate or create a connection with your clients. But, have you ever felt like maybe it didn't hit the mark? Maybe it came off as too cheesy or worse… preachy, or just not relevant to what your clients needed at that moment? It’s a really common issue.
A friend of mine recently shared with me that her cycling instructor started talking about her divorce in the middle of class, and she was like “wha?”
She, and a few other clients left reviews expressing that they thought this was an unnecessary overshare that left them feeling more concerned and confused than inspired. The studio replied with “Our instructors are…
Tickets
VIRTUAL PASS
$24.99
+$0.62 ticket service fee
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